Welcome
Aboard

Services

‍Branding, Logo Design, Visual Identity, Web Design, Webflow Development, Art Direction & Print

Year

2019

Location

San Francisco (USA)

Brief

Welcome Aboard is a tech startup with a mission to help people find meaningful roles at early-stage companies. With no existing identity, they needed a brand and website that would speak to both forward-thinking startups and individuals looking for purpose-driven work. The challenge was to create something that felt polished and professional, while retaining warmth, personality, and a strong sense of human connection.

‍Challenge

Without a working product or user base, the brand needed to carry a lot of weight from day one. It had to be clear, confident, and trustworthy, instantly communicating the value of the platform. Visually, it needed to avoid the cold minimalism often found in tech branding, instead leaning into clarity and character. Every element, from naming to type to tone, had to reflect a product built around people, not just technology.

‍Result
The name Welcome Aboard set the tone: simple, optimistic, and rooted in the emotional moment of joining something new. The visual identity followed suit, clean, contemporary, and flexible enough to scale with the platform. The website introduced the concept clearly and confidently, creating space for the product to grow while giving early adopters a clear sense of what the brand stood for. It’s a foundation built to evolve, with just the right balance of structure and personality.