PSG.Design

Skybound Wealth

Services

‍Branding, Logo Design, Visual Identity, Web Design, Webflow Development, Art Direction & Print

Year

2019 - Present

Location

Abu Dhabi (UAE), Dubai (UAE), Geneva (Switzerland), London (UK), Houston (USA), Barcelona (Spain) & Nicosia (Cyprus)

Brief

Following the acquisition of GWM by Skybound Capital, the company sought a comprehensive rebrand to establish Skybound Wealth Management. The primary objectives were to move away from the outdated identity of GWM, overcome the negative reputation associated with previous ownership and in-still a sense of solidity and trust in the new brand. Additionally, it was essential to develop a client-centric tone of voice and create a defined, consistent visual identity that resonated with high-net-worth individuals.

‍Challenge 
The rebranding process involved several key challenges. Firstly, it was crucial to transition from GWM’s dark, domineering, and monochromatic colour palette to a more inviting and sophisticated scheme. Developing a versatile logo system that functioned seamlessly across various platforms and channels was another significant task. Creating a distinctive colour palette that set Skybound Wealth Management apart from competitors and its past identity was imperative. Furthermore, establishing an adaptable and consistent design system that placed the client at the heart of the brand’s identity was essential to convey the company’s renewed focus on personalised financial advisory services.

‍Result
The rebranding culminated in a refined and elegant visual identity for Skybound Wealth Management. The selected colour palette featured purple, chosen for its historical association with luxury and royalty, complemented by gold and teal accents. This combination conveyed strength and exclusivity while appealing to a diverse clientele. The “storytelling” concept was introduced, allowing for rich, vibrant imagery that emphasised life, journeys, and experiences, thereby fostering a deeper connection with clients. After exploring various design concepts, a simple circular icon was adopted as the logo, drawing visual cues from the parent company, Skybound Capital. The circular form symbolised the company’s international presence, while the ‘swooshes’ represented clients’ journeys around the globe. This logo became a central element of a multi-functional system, adaptable across different applications. Collectively, these elements established a strong foundation for Skybound Wealth Management’s brand, effectively communicating its commitment to client-focused, high-quality financial services.

Lifestyle collage including a woman reading, beach and nature views, and the quote “When you invest, you are buying a day that you don’t have to work,” promoting the benefits of smart investment.

Inspirational quote on a deep purple background that reads, “Wealth is the ability to fully experience life,” reflecting Skybound's approach to financial freedom and life enrichment.

Comprehensive Skybound Wealth welcome pack, including a branded envelope, formal letter, turquoise folder with white serif type, and matching business cards, designed to create a premium first impression.

Presentation slides from Skybound Wealth featuring global office locations, regulatory certifications, and investment performance charts—designed for international client engagement.

Collage of serene landscapes and cityscapes paired with the quote “Being Rich Is Having Money. Being Wealthy Is Having Time,” conveying Skybound’s value proposition.

A spread of Skybound presentation slides covering servicing fees, investment timing strategies, and retirement calculators—featuring a blend of visuals, charts, and coastal imagery.

Flat lay of Skybound’s branded investment proposal kit including a purple proposal folder, formal letterhead, turquoise brochure, and business card—all reflecting a cohesive and professional visual identity.